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The Cognitive Neurosciences
The sixth edition of the foundational reference on cognitive neuroscience, with entirely new material that covers the latest research, experimental approaches, and measurement …
The Theory of Industrial Organization
The Theory of Industrial Organization is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level. Rigorously analytical and …
Speculative Everything
How to use design as a tool to create not only things but ideas, to speculate about possible futures.Today designers often focus on making technology easy to use, sexy, and …
Principles of Commodity Economics and Finance
A rigorous but practical introduction to the economic, financial, and political principles underlying commodity markets.Commodities have become one of the fastest growing asset …
Helvetica and the New York City Subway System
How New York City subways signage evolved from a "visual mess" to a uniform system with Helvetica triumphant.For years, the signs in the New York City subway system were a …
Econometric Analysis of Cross Section and Panel Data
The second edition of a comprehensive state-of-the-art graduate level text on microeconometric methods, substantially revised and updated.The second edition of this acclaimed …
Surf Craft
The evolution of the surfboard, from traditional Hawaiian folk designs to masterpieces of mathematical engineering to mass-produced fiberglass. Surfboards were once made of wood …
Recursive Macroeconomic Theory
The substantially revised fourth edition of a widely used text, offering both an introduction to recursive methods and advanced material, mixing tools and sample …
Think Tank Aesthetics
How the approaches and methods of think tanks-including systems theory, operational research, and cybernetics-paved the way for a peculiar genre of midcentury modernism.In Think …
Consumer Neuroscience
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.Contrary to the …
Nonhuman Photography
A new philosophy of photography that goes beyond humanist concepts to consider imaging practices from which the human is absent, as both subject and agent.Today, in the age of …
Circuit Design with VHDL
A completely updated and expanded comprehensive treatment of VHDL and its applications to the design and simulation of real, industry-standard circuits.This comprehensive treatment …