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Handbook of Business-to-Business Marketing
This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state-of-the-art overview of business-to-business (B2B) marketing by leading …
Research Handbook of International and Comparative Perspectives on Diversity Management
This Research Handbook offers, for the first time, a comparative approach to current diversity management concerns facing nations. Spanning across 19 countries and pan Africa, it …
Research Handbook of Innovation for a Circular Economy
The transition to a circular economy requires innovation at all levels of society. This insightful Research Handbook is the first comprehensive edited work examining how innovation …
Handbook of Intuition Research
This groundbreaking interdisciplinary Handbook showcases the latest intuition research, integrated in a framework that reconciles various views on what intuition is and how it …
Handbook of Cultural Intelligence Research
Promoting a greater understanding of intercultural interactions, this timely and engaging Research Handbook provides an overview of the current state of research on cultural …
Handbook of Qualitative Research Methods in Marketing
The Handbook of Qualitative Research Methods in Marketingresearch paradigms such as grounded theory and semiotics research contexts such as advertising and brandsdata collection …
Handbook of Islamic Marketing
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.The …
Research Handbook of Global Leadership
This timely Research Handbook brings together a group of internationally renowned scholars to take a fresh look at global leadership, querying in what way leaders, teams, firms, …
Handbook of Research on Identity Theory in Marketing
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these …
Handbook on Customer Centricity
'A must-read for any marketer, be it a curious researcher, entry level manager or senior leader. Chapters in this book offer the right amount of theory and practical implications …
Handbook of Research on Asian Entrepreneurship
Asia is highly regarded as one of the fastest growing regions in the world, and this unique Handbook focuses on the internationalization process and entrepreneurial dynamics of …
Handbook of Marketing Analytics
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation …