This book covers mediation analysisthe examination of whether an effect of one variable on another is direct or indirect or both. Author Dawn Iacobucci offers thorough coverage of introductory and advanced material as well as conceptual and statistical information. The book begins by introducing arguments of causality, and proceeds to examine current options for analyzing data patterns purported to exhibit meditational structures. Iacobucci shows direct and indirect paths via causal paths, regression, and structural equations models. She also grounds readers in a popular structural equations modeling approach so they can implement the statistical methods discussed in testing for evidence of mediation in a variety of empirical contexts.Intended AudienceThis book is appropriate for any course in regression and correlation, sociological research methods, quantitative research methods, quantitative techniques in Business & Management, Psychology, Political Science, or Public Policy departments.