Online retailing continues to grow at a staggering rate. IT professionals are playing an increasingly pivotal role in shaping this new business landscape, and the success of many business ventures is growing ever-more dependent on their skills and knowledge. This book supports all of those with a stake in e-business or e-commerce by providing a solid grounding in the main functions. It will offer vital support to anybody setting up a new business, managing an existing business or delivering an IT service to an e-business customer. It is also invaluable to anybody studying IT or Business Studies or taking an MBA.
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