Walter Mittelholzer (1894-1937), pioneer of aviation and co-founder of Switzerland's legendary airline Swissair, is chiefly revered as an accomplished aerial photographer. His spectacular views of the Swiss Alps have been very popular ever since he began publishing them in the 1920s. Much lesser known today are his expeditions by plane to distant places. In his day, he proved to be a keen marketer, selling the images he took on travels to Spitsbergen (Svalbard today), Persia (Iran), and Abyssinia (Ethiopia) in his self-written books, in movies, and to the press. His 1926/27 trans-Africa journey on the seaplane Switzerland from Zurich via Alexandria to Capetown made his name known internationally, both as an aviator and a photographer. Well respected entrepreneurs and bankers funded Mittelholzer's undertakings, supporting his goal to promote air travel in Switzerland. The entire Mittelholzer archive is now held as part of ETH Bibliothek's special collections in Zurich. This latest volume in the Pictorial Worlds series revaluates Mittelholzer's media activity from today's perspective. It features some 200 of his outstanding photographs.The complementing essay looks at the patronising view of Africa and its people and cultures the aviator-photographer maintained and provides an account of the colonialist backdrop of Swissair's lift-off in 1931.