This fascinating book examines why leadership by example is so powerful. It draws inspiration from three powerful names: Sitting Bull, Red Cloud and Crazy Horse. It helps readers discover how to apply a new set of principles and actions to their own lives. What makes a good and true leader? Joseph M. Marshall III, the renowned author of the bestselling "The Lakota Way", reminds readers that those who hold public office are first and foremost politicians and that corporate bigwigs serve the bottom line. Marshall presents a different idea of leadership, one drawn from his own Lakota Sioux culture. 'True leadership', he says, 'is only possible when character is more important than authority'. Marshall III draws inspiration from three names that have resonated powerfully throughout history to develop his unique concept of leadership: Sitting Bull, Red Cloud, and, especially, Crazy Horse.