- Highlights the stories of many generations of Italian and foreign designers who share having contributed to the Milan design system Milan has long been a platform for creating design. The infrastructure and facilities in Milan have made it central to the world of design, graphics, and architecture since the mid-1950s, and the Milan Furniture Fair and fashion industry have given it a permanent place of prominence on international calendars. Designers, companies, and furniture makers have long been the driving force of a world that must constantly reinvent itself to stay fresh and competitive. The book covers major past events and their connection to Milan while also exploring the current situation and offers thoughts for the future. It shines a spotlight on the stories of many generations of Italian and foreign designers who share having contributed to the Milan design system, which became well established on an international scale over the span of nearly a century (1950-2020). The designers were chosen based on their careers, their connections to Milan because they studied or worked here, whether opening their own studios or serving in other organizations (such as style offices, technical company offices, and schools), and for having kept their international relevance. The two common threads are the places where their creative design process happened and the voices of the designers themselves. Interviews with the key players of the Milan design scene bring together ideas and insights about the creative people who bring the city alive. The goal is to capture an ever-evolving world and to portray Milan's international spirit through the voices of those who embody it. Contents: The Masters: Gino Sarfatti / Ettore Sottsass / Ico Parisi / Bruno Munari / fratelli Castiglioni / Luigi Caccia Dominioni / Gio Ponti / Gae Aulenti / Joe Colombo / Gae Aulenti / Angelo Mangiarotti / Vico Magistretti / Marco Zanuso / Franco Albini / Ignazio Gardella / Aldo Rossi (with Luca Meda) / Massimo Morozzi / Rodolfo Bonetto / Giotto Stoppino / Roberto Sambonet / AG Fronzoni / Anna Castelli Ferrieri / Osvaldo Borsani. The designers: Enzo Mari / Nanda Vigo / Cini Boeri / Mario Bellini / Alessandro Mendini / Andrea Branzi / Pierluigi Cerri / Italo Lupi / Antonia Campi / Gaetano Pesce / Ezio Manzini / Giovanni Anceschi / Alberto Seassaro / Paola Navone / Paolo Rizzato / Francesco Binfar / Antonia Astori / Ugo La Pietra / Umberto Riva / Sergio Asti / Antonio Citterio / Piero Lissoni / Ferruccio Laviani / Michele De Lucchi / Stefano Giovannoni / Rodolfo Dordoni / Palomba - Serafini / Alberto Meda / Denis Santachiara / Giulio Iacchetti / Odo Fioravanti / Massimo Pitis / Leftloft / Calvi and Brambilla / Fabio Novembre / Makio Hasuike / Patricia Urquiola / Marc Sadler / Oki Sato - Nendo / Setsu Shinobu Ito / Ron Gilad / Daniel Libeskind / David Chipperfield / Tomas Maldonado / Francisco Gomez Paz / George Sowden / Nathalie Du Pasquier / Philippe Nigro / Joel Berg / Lorenz+Kaz / William Sawaya (with Paolo Moroni) / Masanori Umeda / Johanna Grawunder / Lora Lamm.
The Design City