On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.
Drawing on Zach Friend's own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:
-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;
-Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;
-Stop wasting time and energy gathering unnecessary facts and data that don't advance their message; and
-Get results faster by using narrative as a productive tool that will fuel success.