* Author is the owner of Fluff It Marshmallows, a marshmallow shop and s'mores bar located in Gilbert, Arizona. Products are available online.* Insider featured a 55-second clip of menu items sold at Fluff It in July of 2016 and it's since had 7 million views. In its first three weeks, it had 3 million views, immediately going viral. [Link in Edelweiss]* Author and the shop have been featured on Food Network's Unique Sweets and Guy Fieri's Guy's Grocery Games.* Fluff It social media: 9200 on Facebook, 12300 on Instagram.* Photographer Joanie Simon social media: 4000 on Facebook, 10000 on Instagram.