This book presents the breakthrough discovery of a new business performance metric that enables global enterprises to finally answer the important question: How well does it use information to improve business? The Information Orientation (10) TM metric measures 'business intelligence' by showing how effective management of information and IT, and people's behaviour with information are directly linked to business performance.
'Information is a forceful weapon in creating competitive advantages to increase customer satisfaction, employee morale and shareholder value'. — Puis Baschera, CEO, Hilti Corporation, Liechenstein
'The technology and processes to capture and analyze information are available to us all. However, this book vividly demonstrates the link between information capabilities and business performance and provides valuable guidance to unlock the potential.' — John S. Boardman, CEO, Dubai Aluminium Company, United Arab Emirates
'By applying the Information Orientation framework and guidelines to our business and improving our information, people and IT capabilities for customers, we have demonstrable proof that established basic industry companies can excel at growth and innovation and leverage e-business opportunities in a developing market. A recommended read for senior managers getting their companies "e-business ready" in practice, not just in theory.' — Paul Hugentobler, Vice Chairman, Siam City Cement Company, Thailand
'The ability to visualize the relation between Information, People and IT is a key factor for improving business performance in order to maintain competitive strength.' — Göran Lenkel, Managing Director, Skandiabanken, Sweden
'The IT industry is now representing a global $1.4 trillion marketplace - it is about time that we start to look at real performance and pay back of IT investments.' — Peter Ohnemus, Co-Founder and Vice Chairman, The Fantastic Corporation, Switzerland

Making the Invisible Visible - innbundet, Engelsk, 2001