When the decade-long Mexican Revolution broke out in 1910, Jenkins preyed on patrician property owners and bought up substantial real estate. He suffered a scare with a firing squad and then a kidnapping by rebels, an episode that almost triggered a US invasion. After the war he owned textile mills, developed Mexico's most productive sugar plantation, and helped finance the rise of a major political family, the Avila Camachos. During the Golden Age of Mexican cinema in the 1940s-50s, he lorded over the film industry with his movie theater monopoly and key role in production. By means of Mexico's first major hostile takeover, he bought the country's second-largest bank. Reputed as an exploiter of workers, a puppet-master of politicians, and Mexico's wealthiest industrialist, Jenkins was the gringo that Mexicans loved to loathe. After his wife's death, he embraced philanthropy and willed his entire fortune to a foundation named for her, which co-founded two prestigious universities and funded projects to improve the lives of the poor in his adopted country.
Using interviews with Jenkins' descendants, family papers, and archives in Puebla, Mexico City, Los Angeles, and Washington, Jenkins of Mexico tells a contradictory tale of entrepreneurship and monopoly, fearless individualism and cozy deals with power-brokers, embrace of US-style capitalism and political anti-Americanism, and Mexico's transformation from semi-feudal society to emerging economic power.