Con Haz m s con menos, aprende a aplicar la frugalidad para aumentar la productividad gastando poco y lleva tu trabajo, empresa o negocio al siguiente nivel.

Cuando escuchas la palabra innovaci n, inmediatamente evocas pa ses desarrollados como Suiza o Estados Unidos, adem s de lugares y personajes como la NASA, Silicon Valley y Nikola Tesla. Por otro lado, sociedades con recursos m s limitados, como las latinoamericanas, son f cilmente excluidas de la definici n colectiva de tecnolog a y progreso.

En un mundo donde todo es cada vez m s costoso y menos asequible, qu puede hacer un peque o negocio en la Ciudad de M xico, Lima o Buenos Aires al lado de gigantes como Apple, Amazon o Alibaba para llegar mejor a su consumidor final? La respuesta: hacer m s con menos

Prabhu, Granados, Symmes y Radjou, cuatro de los investigadores con m s experiencia en el campo de la innovaci n frugal, explican la ruta que tomaron empresas como Oxxo, Bimbo y Tesla para aplicar con xito este principio que puede definir el futuro de la econom a mundial.

ENGLISH DESCRIPTION

"Jugaad Innovation is the most comprehensive book yet to appear on the subject of frugal innovation]."

―The Economist

A frugal and flexible approach to innovation for the 21st century

Innovation is a key directive at companies worldwide.

But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades―expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation.

The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world.

Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart
Features twenty case studies on large corporations from around the world―Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more―that are actively practicing jugaad innovation
The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more
Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States

This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West―and how to bring jugaad practices to their organizations.

Haz Más Con Menos: Los 6 Principios de Innovación Frugal / Jugaad Innovation - heftet, Spansk, 2024