The display business is online advertising's fastest growingfield. Google and others are starting to provide easy tools toenable small- and medium-sized businesses to take advantage of thisopportunity. This guide provides marketers, consultants, andsmall-business owners with the knowledge and skills to create andoptimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan fordeveloping, managing, and measuring a successful campaign.
- Online display advertising is a hot topic, and this hands-onguide helps marketing professionals and small-business owners gainthe skills to create and manage their own campaigns
- Provides an overview of display advertising concepts, includingtypes, formats, and how they're placed on websites
- Explains how to plan a campaign, including defining goals andplanning resources, contextual and placement targeting, and keyworduse
- Covers campaign launch and measurement, ad creation, socialmedia advertising, how to optimize a campaign, and much more
Display Advertising: An Hour a Day helps anyone promote abusiness successfully with effective online display adcampaigns.