Designing What Matters significantly expands upon current design knowledge, focussing on the application of design thinking to large scaled complex systems, at the leading edge of cross sector and public value innovation.Designing What Matters is an overview of the ThinkPlace design methodology which has evolved through both theory and practice since ThinkPlace began in 2005. While the subject matter is specific to the design industry, the language and concepts are applicable and accessible to a broader audience. The content of the book responds to the following questions: What makes your approach to design intellectually rigorous? What do you mean when you say you "co-create value"? And more broadly, who relates to this value? Who can stake a claim to it? How is it that design thinking can maintain a powerful balance between reflecting the very fabric of people's lives and yet still challenge their assumptions?The methodology lives by its application. We encourage experiential learning, embracing failure as a way forward. The way we see it, fearing failure stifles creativity. Innovation and failure interact with each other in productive ways. Therefore, do not think of this book as a guaranteed path to success. Think of it as a companion to failing early and often, growing the reader's capacity as a designer.