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Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. This book invites students and …
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and …
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. …