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Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. This book invites students and …
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and …
The fast-paced technological development and the plethora of data create numerous opportunities waiting to be exploited by entrepreneurs. This book provides a detailed, yet …