The Itch

The entrepreneurial journey begins with a profound and persistent "soul itch". An itch like no other that can only be soothed and ameliorated by embarking on the epic quest of entrepreneurship. This very entrepreneurial journey, an odyssey of sorts, is often a magical, transformative and heroic series of challenging experiences that compel the entrepreneur's soul, step-by-step, toward their much longed for horizon of destiny. A journey of pursuit, surrender and awe, peppered at times with treachery and triumph. A tale of inimitable alchemy told with poetic symbolism, mythical motif and yet at the same time, nakedly sharing itself in the gritty realism of the uncensored trench-truths of business.