Reklam & samhälle

Ben Raphilo var en man som kunde vika ihop sig själv och stoppa in sig i en påse. Han var en av hundratals personer som åkte runt i 1800-talets svenska städer och erbjöd några …

An indispensible handbook for anyone who already works in advertising and a glimpse into the secrets of the world of advertising for outsiders, updated for the digital age.

"Christina Knight has taken it upon herself to shine a light on the greatest advertising thinkers, from the incomparable Mary Wells Lawrence to legends like Cilla Snowball and …

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting …

**An Independent Book of the Month** 'Funny and readable, [it] will make us all see the world in a very different way' - Dr Chris van Tulleken, author of Ultra-Processed People …

How to make products, ideas and behaviours really catch on.

The study of health information seeking has become increasingly important in recent years due to the growing emphasis on the consumer/client relationship in the health arena. This …

How can twenty-first-century scholars and other experts engage with wider audiences beyond their peers? In Public Influence, Mira Sucharov walks readers through the ins and outs of …

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. …

Das Buch prasentiert Beitrage von Wissenschaftlern aus Deutschland, Rumanien und Polen, die die deutsche Sprache in kulturell mehrfach kodierten Raumen zu ihren Forschungsobjekten …