Lean is the most widespread management philosophy of our time and is currently present in every industry, yet the concept is still vaguely defined and widely misunderstood. This is …
As a marketer, you face many dilemmas: Should you focus on brand-building or sales-focused marketing? Should you use rational or emotional ads? How should you evaluate different …
In his book, Modularization, Martin Sköld shows how companies and organizations in all industries, can release their greatest competitive potential. Although this potential exists, …