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This new volume, which complements the editors’ earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), explores the multitude …

Im Grundlagenwerk Technischer Vertrieb werden Modelle und Instrumente für die Planung und Gestaltung aller Aufgabenbereiche des technischen Vertriebs systematisiert und …

The amazing and authoritative story of e-commerce: its origins, evolution and astonishing ascendence. The amazing and authoritative story of e-retail: its origins, evolution and …

For almost one hundred years, generations of New Jersey customers flocked to Bamberger's. From its grand Newark flagship to numerous suburban locations, the store was hailed for …

Retail shelf management means cost-efficiently aligning retail operations with consumer demand. Retailers need to match consumer demand with shelf supply by balancing variety …

There has been a phenomenal growth of backpacker tourism from the overland routes to India in the 1960s, to present-day backpacker tourism across the less developed world. As a …

Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine …

Each year, millions of taxpayer dollars are wasted in lawsuits dealing with the regulation and restriction of adult businesses. In many cases, local public officials fail to …

This book constitutes the refereed proceedings of the IFIP TC3 ED-L2L Conference held in Milano, Italy on September 7-10, 2008. The IFIP series publishes state-of-the-art results …

This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central …