In recent years, developing a value proposition has become a primary consideration for businesses. A value proposition is a business or marketing statement that summarizes why a customer should buy a particular product or service -- highlighting the benefits, costs and value that a company can deliver to prospective customers and customer segments, and demonstrating the advantages over any competitors.
"Value Propositions to Sales Propositions" provides guidance for business leaders -- demonstrating why having a strong value proposition is so important for a company, and why the costs can be high when customers lose sight of that proposition. This book shows readers how to build, deliver and harness value propositions to create profitable growth for any business by utilizing the experience of clients and customers.
Featuring global case studies and examples, "Value Propositions to Sales Propositions" is the essential guide to understanding, creating and delivering the most effective value-based strategy."