From the trailblazing founder and CEO of the Virgin Group, a powerful argument for using business to make a positive impact in the world.
Richard Branson, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down--to shift our values from an exclusive focus on profit to also caring for people, communities and the planet.
As he writes, "My message is a simple one: business as usual isn't working. In fact, it's 'business as usual' that's wrecking our planet. Resources are being used up; the air, the sea, the land--are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for life-saving medicine. . . . Prophesying doom and gloom is simply not my style. . . . I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business can be a force for good. By that I mean doing good is good for business."
Screw Business as Usual shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.