Scenarios for Success delivers a unique and coherentaccount of the state of the scenario planning art. It is aimedparticularly at those trying to implement its findings. Striking abalance between theory and practice, the contributors show how andwhy the core techniques of scenario thinking have endured and arestill valuable, while bringing new tools and processes that keepscenario planning in touch with modern realities.
Scenarios for Success: Turning Insights in to Action
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Properly researched and intelligently deployed, scenario planningis today's most powerful tool for understanding and preparingfor an uncertain future. Yet it remains a niche approach, poorlyunderstood by leaders at large. To bring it into the strategymainstream, leaders need advice on how to turn concepts (scenarios)into actions (strategy).