In our highly politicized world, public affairs plays a more important role than ever not just in how each nation functions and internally but how it is presented and interacts on the global stage. With an extensive introduction to lobbying and public affairs in individual countries, this book covers the main changes in recent years including the regulatory environment; nature of the sector/main players, consultants vs in-house; key challenges for the sector; issues of political importance; key practices, main avenues of political engagement (institutional) and methods (briefings, meetings, media) as well as providing compelling conclusions on the likely changes and future direction of public affairs. Contributors: Lionel Zetter (UK), Eric Schell (France), Cornelius Brand (Germany), Toby Moffett (U.S.), Spiro Anastsiou (New Zealand), Huw Willaims (Canada), Davis Hodge (Brazil), Valerie Pinto (India), Kajsa Stenstrom (Brussels), Michael Sugich (Middle East), Robert Magyar (China), Andreea Dobra and Laura Florea (Romania, as a new democracy), and Andrew Escott (the challenges of running a PA over multi countries).
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