Many dealers are squandering; 20K, 50K even 500K in cold hard cash on marketing each year with little to no trackable results...Then, without any ideas of how to do it better, write those same huge checks again next year...And, the year after that? Are you finally ready to do something about it? The marketing principals in this book never change and can be applied to all of your marketing techniques for any portion of your business; boat sales, service, marina, ship store, even peripheral businesses like ATV's, snow machines and the like. So, how do you avoid squandering all that money on marketing you know in your gut isn't working? You start, by avoiding the five marketing mistakes in my new book titled: Marine Marketing Strategies: "Which Ones Actually Work...And Which Ones Are Guaranteed to Drain Your Bank Account, Jeopardize Your Margins and Squash Your Dealership's Quest for Higher Profit"