For women AND men, this fresh look at leadership helps us all learn to connect to our more feminine leadership traits and lead like a girl!

Lead Like a Girl is a holistic look at how to achieve purpose and joy at work. It is about turning the world of work into a place where empathy, intuition, passion, and resilience take their rightful place, where women can lead like women and men can tap into their more feminine leadership traits and dare to lead (more) like a girl!

Dalia Feldheim was one of the marketing directors behind the 2014 global Always ad campaign “#LikeAGirl.” This message touched a nerve for women and men alike becoming much more than a commercial – as it became an icon for women’s empowerment. The ad was selected by Forbes as one of the 10 most influential campaigns of the decade.

In the commercial, while a young girl understand the phrase ‘run like a girl’ to mean, run as fast as you can, somewhere along the way, doing things “like a girl” becomes an insult. The goal of the commercial was to change the meaning of words and reclaim the phrase to simply mean “be proud of who you are.”

With Dalia’s new book it is time to reclaim that phrase once again and this time in the world of leadership.

It’s time to stop asking our women leaders to lead like men and instead start learning from what is working for our women leaders—and share that wisdom with everyone, men and women alike. Lead Like a Girl is a provocative call to action to all leaders to stop wearing an emotional mask at work and connect to their more feminine leadership traits - owning their passion, perseverance, people skills, and positivity.

With her flare for relatable storytelling, Dalia shares her executive leadership journey of over two decades backed by theoretical underpinning from the world of psychology, business, and mindfulness to encourage leaders to connect to their more feminine super powers: be courageous, lead from their heart, and Lead (more) Like a Girl.

Lead Like a Girl - pokkari, Englanti, 2024