This is a passionate argument for self-healing, a many-sided account of an inner potential well-known to medicine that has yet to be properly presented in popular literature. Readers will learn that placebos work, and why they work. They will also understand the cultural, historical, and political reasons why this great truth has been roundly ignored or trivialised. Author Lolette Kuby -- a poet, cultural critic, activist, and one-time professor of literature -- raises a prophetic voice against the madness of conventional medicine, and for the power of faith in the placebo response. In fact, Kuby wrote this book after her own experience of a spectacular placebo healing. She writes with the power of first-hand experience, and arising out of this conviction is a sustained argument for self-healing through the mind alone. Her argument may one day give the phrase 'triggering the placebo effect' a place in popular parlance. This book leaves no stone unturned -- ranging widely into history, medicine, folklore, mysticism, and religion.