Hakutulokset: marketing book
Etsimme kuitenkin kirjoja hakusanalla marketing book , mikä antoiyhteensä 24 hakutulosta
Handbook of Research on Gender and Marketing
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates …
Handbook of Qualitative Research Methods in Marketing
The Handbook of Qualitative Research Methods in Marketingresearch paradigms such as grounded theory and semiotics research contexts such as advertising and brandsdata collection …
Handbook of Islamic Marketing
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.The …
Handbook of Research on Identity Theory in Marketing
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these …
Handbook of Marketing Analytics
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation …
Handbook on Research in Relationship Marketing
Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of …
Handbook of Contemporary Research on Emerging Markets
The Handbook brings together leading scholars in international business as well as other disciplines to contribute state-of-the-art thinking on emerging markets. The volume extends …
Handbook of Marketing and Finance
Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate …
Handbook on Place Branding and Marketing
Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding global urban population, this Handbook illustrates how place branding …
Handbook of Emerging Market Multinational Corporations
The Handbook of Emerging Market Multinational Corporations focuses on why emerging market multinationals internationalize, how they do so and the advantages they explore and …
Handbook of Research on Customer Equity in Marketing
Customer equity has emerged as the most important metric to manage firm performance and value. The Handbook of Research on Customer Equity in Marketing explores the tactical and …
Handbook on Cross-Cultural Marketing
Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural or international research will be necessary in the coming …