Hakutulokset: Thomas Rudolph
yhteensä 84 hakutulosta
European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students …
Diversity in European Marketing
Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by …
European Retail Research
Fifteen years after its commercial launching, the Internet has become the second most imp- tant distribution channel (after high street retailing) and a major source of customer …
European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students …
Consumer Confusion im Handel
Markus Schweizer identifiziert im Zuge der Skalenentwicklung fur Consumer Confusion die Ausloser fur die Konfusion der Konsumenten und bestimmt die Reduktionsstrategien. Er stellt …
Ein- und Dreikanal - Elektrokardiographen
Toward Cross-Channel Management
New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research …
Consumer Goods Subscriptions
Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or …
Subskriptionsmodelle im Handel
Konsumenten wählen im Zuge der Digitalisierung immer öfter Subskriptionen bzw. Abonnements, um ihre Einkäufe zu automatisieren. Im Mittelpunkt des essentials von Severin Friedrich …
European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students …
Marketing Review St. Gallen - Jahrgang 2012
?Der Jahrgangsband 2012 der Marketingfachzeitschrift für Theorie & Praxis bündelt alle sechs Ausgaben der Marketing Review St. Gallen (MRSG) in einem Band. Die Marketing Review St. …