Hakutulokset: ann pr

This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public relations.Drawing on Georg Simmel’s theorisation of how …

This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role.

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews …

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of …

This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role.

The roots of strategic communication lie in public relations, which has been a well-established concept in countries around the globe for more than 100 years.  In the United …

In this second edition of the book Public Relations in Asia Pacific, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing …

Advances in Intergroup Communication is a timely contribution to the field. It reflects developments in older, more established intergroup settings (e.g., gender, sexual …

The growing need for a concise and comprehensive overview of the world of interest groups, lobbying, and public affairs called for a compendium of existing research, key theories, …