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Key Account Management
Now more than ever, companies are faced with a critical and challenging truth. Today’s customer is demanding more attention, superior service, and the expertise of a dedicated …
Breakeven Analysis
This book explains the vocabulary of cost-volume-profit (breakeven) analysis (CVP), explores the breadth of applications of CVP, and illustrates the use of CVP concepts in a broad …
Business Continuity in a Cyber World
Until recently, if it has been considered at all in the context of business continuity, cyber security may have been thought of in terms of disaster recovery and little else. …
Introduction to Business Analytics
This book presents key concepts related to quantitative analysis in business. It is targeted at business students (both undergraduate and graduate) taking an introductory core …
Business Analytics, Volume I
This book deals with Business Analytics (BA) – an emerging area in modern business decision making. Business analytics is a data driven decision making approach that uses …
The History of Economic Thought: A Concise Treatise for Business, Law, and Public Policy Volume II
The subject of this book is the history of economic thought, including the less-commonly discussed schools of binary and socio-economics. The intended audience is students, …
The Human Resource Professional's Guide to Change Management
The ability to help an organization effectively deal with change is a key competency that all HR professionals must possess. However, many people in the HR function have not …
A Profile of the Global Airline Industry
The airline industry is one of the most fascinating in the world, with roots going back to the earliest years of the 20th century. Not long after the Wright brothers flew …
An Introduction to Lean Work Design
The purpose of Lean Management is to make an organization more competitive. Lean began as the product of an automobile manufacturer's effort to become more competitive in the world …
The Concise Coaching Handbook
Utilizing a ‘coach approach’ with oneself and others enables quicker and more effective progress towards goals. This book identifies the crucial coaching qualities and actions to …
Digital Marketing Management
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing …