Hakutulokset: Kirjoja kirjailijalta lynne eagle
yhteensä 16 hakutulosta
A Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text …
Broadening Cultural Horizons in Social Marketing
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at …
Social Marketing
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the …
Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text …