Hakutulokset: Hakutulos
yhteensä 29 hakutulosta
Virtual Social Identity and Consumer Behavior
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social …
Marketing
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. …
Integrated Disease Management of Wheat and Barley
Diseases remain a serious problem in wheat and barley cultivation. It has been estimated that around 20% of global crop production is lost to diseases. Leading fungal diseases …
Environmental Program Evaluation
This pioneer work in a complex, interdisciplinary, and still-developing field explores the prospects for a more comprehensive approach to evaluating environmental programs. Experts …
New Chameleons
WINNER: NYC Big Book Award 2021 - Marketing & PRConsumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who …
The Routledge Companion to Consumer Behavior
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or …
Virtual Social Identity and Consumer Behavior
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social …
Routledge Companion to Consumer Behavior
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or …
The International Encyclopedia of Interpersonal Communication, 3 Volume Set
The International Encyclopedia of Interpersonal Communication presents a comprehensive overview of the theories, concepts and processes that interpersonal communication researchers …
PMP Exam Cram
PMP Exam Cram, Fifth Editon Project Management Professional Covers the PMBOK Fifth Edition and 2013 Exam PMP Exam Cram, Fifth Edition, is the perfect study guide to help you …
The New Chameleons
WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers …
Teaching Africa
Teaching Africa introduces innovative strategies for teaching about Africa. The contributors address misperceptions about Africa and Africans, incorporate the latest technologies …