Hakutulokset: Hakutulos
yhteensä 18 hakutulosta
Virtual Social Identity and Consumer Behavior
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social …
Social Media Marketing
The social media content that students-and their future employers-need to have.Tuten/Solomon is the first social media marketing textbook that focuses on showing students how …
Routledge Companion to Consumer Behavior
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or …
Economic Risks of Climate Change
Climate change threatens the economy of the United States in myriad ways, including increased flooding and storm damage, altered crop yields, lost labor productivity, higher crime, …
PMP Exam Cram
PMP Exam Cram, Fifth Editon Project Management Professional Covers the PMBOK Fifth Edition and 2013 Exam PMP Exam Cram, Fifth Edition, is the perfect study guide to help you …
Fashion & Luxury Marketing
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies …