Hakutulokset: Kirjoja kirjailijalta Michael R. Solomon
yhteensä 36 hakutulosta
Routledge Companion to Consumer Behavior
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or …
Companion Website for Social Media Marketing
Consumer Behavior, Global Edition
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or …
Better Business, Global Edition
For courses in introductory business. Conversational, question and answer approach to contemporary business Better Business introduces the business content students need-in a …
A Guide to Charter Schools
Here is a short edited volume that brings together in one place, the best scholarly articles in charter schooling by national experts and leaders, written in a user-friendly …
Virtual Social Identity and Consumer Behavior
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social …
Integrated Disease Management of Wheat and Barley
Diseases remain a serious problem in wheat and barley cultivation. It has been estimated that around 20% of global crop production is lost to diseases. Leading fungal diseases …
Marketing
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. …
Environmental Program Evaluation
This pioneer work in a complex, interdisciplinary, and still-developing field explores the prospects for a more comprehensive approach to evaluating environmental programs. Experts …
New Chameleons
WINNER: NYC Big Book Award 2021 - Marketing & PRConsumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who …
The Routledge Companion to Consumer Behavior
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or …
Virtual Social Identity and Consumer Behavior
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social …