Hakutulokset: Kirjoja kirjailijalta Francisco Martínez Lopez
yhteensä 80 hakutulosta
Online Brand Communities
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the …
Handbook of Strategic e-Business Management
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It …
Pattern Recognition
This book constitutes the proceedings of the 12th Mexican Conference on Pattern Recognition, MCPR 2020, which was due to be held in Morelia, Mexico, in June 2020. The conference …
Marketing Intelligent Systems Using Soft Computing
Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard …
Pattern Recognition
This book constitutes the proceedings of the 14th Mexican Conference on Pattern Recognition, MCPR 2022, which was held in planned to be held Ciudad Juarez, Mexico, in June 2022. …
Media and Metamedia Management
Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, …
Advances in National Brand and Private Label Marketing
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions …
Advances in Digital Marketing and eCommerce
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing …
Online Brand Communities
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the …
National Brands and Private Labels in Retailing
This book presents latest findings on brand marketing in retail. In times of economic downturn a "e;new retailing landscape"e; is being shaped, in which retailers and …
Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, …
Handbook of Strategic e-Business Management
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It …