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Building Brand Authenticity
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research …
Changing Face of European Banks and Securities Market
Many of the problems that have been brewing in the West European banking industry have come to the boil in the years since 1990. The essays collected in this volume focus in …
Technology Gatekeepers for War and Peace
The technological revolution in shipbuilding in the early twentieth century had a great impact on the military, industrial, commercial worlds. Matsumoto focuses on the relationship …
Islam and Judeo-Christianity
Ethnic Ambiguity and the African Past
The collective inquiries in this volume address ethnicity in ancient Africa as social fact and political artifact along numerous dimensions. Is ethnicity a useful analytic? What …
A Guide to the Income Tax Acts for the Use of the English Income Tax Payer
Myth and Memory in the Mediterranean
This book examines the relationship between coloniser and colonised among the Italian-held Dodecanese Islands between 1912 and 1943, and is based on an oral history project …
HELP! Ralfy Rabbit and the Great Library Rescue
Ralfy and his little brother Rodney LOVE reading – so when they hear that their local library is closing down, they know they have to do something. According to the librarian, it …
Leadership, Character and Strategy
Understanding how genetic and environmental differences influence people's characters allows leaders as different as Ghandi and Margaret Thatcher to be influential in their own …
US Foreign Policy and the Iranian Revolution
This book provides a fresh perspective on the origins of the confrontation between the US and Iran. It demonstrates that, contrary to the claims of Iran's leaders, there was no …
UN World Food Programme and the Development of Food Aid
This is the first history to be written of the World Food Programme (WFP), the food aid arm of the United Nations System. It tells the story of the antecedents and origins of WFP …