Hakutulokset: Hakutulos
yhteensä 71 hakutulosta
More than Bricks in the Wall: Organizational Perspectives for Sustainable Success
Peter Gomez, University of St. Gallen Gilbert Spiderman Those were the days … when Gilbert Probst presented his innumerable lectures on systems thinking to executives wearing a …
Make-or-Buy Decisions in Aerospace Organizations
Robert A. Goehlich focuses on the strategic aspects of decision-making within aerospace organizations, concentrating on the make-or-buy decision in order to examine organizational …
Financial Crisis in Eastern Europe
During the past few years all the regions of Europe have suffered from the effects of the World Financial Crisis. Most notably in Eastern Europe, countries have adopted different …
Kommunikation im Corporate Change
Die zweite Auflage enthalt eine Vielzahl neuer Beitrage aus der Unternehmenspraxis sowie einige hochaktuelle Interviews mit Topmanagern. Auf Basis der Erfahrungen der letzten Jahre …
Strategic IT-Management
The Value of IT – New Perspectives for Utilizing IT What value does IT provide for the company? This has been the key question for IT man- ers and decision-makers at board level …
Excellence in Sales
Successful companies focus on different aspects of their business. Some focus on the strength of their brand. Others focus on technological product innovations, develop into …
Cost Accounting for Shared IT Infrastructures
During the past few years, determining the “value of IT” has ranked high on the agenda of IT managers and Chief Information O?cers (CIOs). The rather broad and abstract topic has …
New Online Retailing
All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars …
Application Management
A number of eminent authors take a look at aspects of application management from a range of practical and theoretical perspectives and present possible solutions for current …
Manual of International Marketing.
Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international …
Advances in Advertising Research (Vol. III)
?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference …
Quantitative Marketing and Marketing Management
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading …