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yhteensä 2 hakutulosta
Business-to-Business Marketing
sidottu,
2024,
englanti,
ISBN 9781529791518
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to …
Teaching Marketing
sidottu,
2021,
englanti,
ISBN 9781789907889
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The …