Hakutulokset: Hakutulos
yhteensä 4 hakutulosta
Platform Business Models
This book introduces platform firms as unique business models. Leveraging on the early literature on network economics and strategy frameworks, this book explores how platform …
Strategic Marketing and Innovation for Indian MSMEs
This book investigates how strategic marketing is influencing organizations' innovation performance. It presents a structured study conducted on micro, small and medium enterprises …
Plattform-Geschäftsmodelle
Dieses Buch stellt Plattformfirmen als einzigartige Geschäftsmodelle vor. Unter Rückgriff auf die frühe Literatur zur Netzwerkökonomie und zu Strategiekonzepten untersucht dieses …
Platform Business Models for Executives
This book takes a practice approach to studying platform business models. Drawing from the growing academic literature as well as the practice world, this book intends to provide a …