Hakutulokset: Hakutulos
yhteensä 4 hakutulosta
Marketing Management
The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate …
A Stakeholder Approach to Corporate Social Responsibility
Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its …
Transformative Marketing
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that …
Marketing Empresarial: Más Allá Del Profesionalismo, Hacia La Creatividad, El Liderazgo Y La Sostenibilidad
Los horizontes de la ciencia del marketing se ampl an continuamente. El marketing empresarial tambi n se est desarrollando, cada vez m s entrelazado con muchos aspectos y …