Hakutulokset: Hakutulos
yhteensä 11 hakutulosta
Marketing Management
The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate …
An Instructor's Manual to H2H Marketing Case Studies
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion …
Marketing 5.0. Tekhnologii sledujuschego pokolenija
Vpervye v istorii na Zemle sovmestno zhivut pjat pokolenij s razlichajuschimisja vzgljadami, predpochtenijami i povedeniem. S povysheniem roli pokolenij Z i Alfa prishlo vremja …
Strategicheskij menedzhment po Kotleru: Luchshie priemy i metody
A Stakeholder Approach to Corporate Social Responsibility
Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its …
Transformative Marketing
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that …
Marketing Empresarial: Más Allá Del Profesionalismo, Hacia La Creatividad, El Liderazgo Y La Sostenibilidad
Los horizontes de la ciencia del marketing se ampl an continuamente. El marketing empresarial tambi n se est desarrollando, cada vez m s entrelazado con muchos aspectos y …
Reimagining Operational Excellence
The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status quo, Reimagining Operational Excellence uses the new …
Instructor's Manual to H2H Marketing Case Studies
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion …
Redefining Retail
Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned …
Redefining Retail
Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned …