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Hakutulokset: Hakutulos
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yhteensä 3 hakutulosta
The Quintessence of Strategic Management
sidottu,
2016,
englanti,
ISBN 9783662484890
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, …
B2B Brand Management
sidottu,
2006,
englanti,
ISBN 9783540253600
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using …
Ingredient Branding
sidottu,
2010,
englanti,
ISBN 9783642042133
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains …