Hakutulokset: Hakutulos
yhteensä 29 hakutulosta
Principles of Marketing
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true …
Principles of Marketing, Global Edition
For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly …
Marketing Management, Global Edition
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest …
Marketing Places
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of "places" - …
Principles of Marketing
Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical …
Brand Activism: From Purpose to Action
"...Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds' trustees and senior corporate …
Brand Sense: Sensory Secrets Behind the Stuff We Buy
The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products.Did you know that the gratifying smell that accompanies the purchase …
The Quintessence of Strategic Management
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, …
Fifty Shades of Marketing: Whip Your Business Into Shape & Dominate Your Competition
The Internet has become a necessity to conduct business. Billions of people around the world are now more connected than ever before.Whether you're an operating business or a …
Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows …
Democracy in Decline
Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip …
The Quintessence of Strategic Management
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the …