Rajaa
Hakutulokset: Hakutulos
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yhteensä 2 hakutulosta
A Stakeholder Approach to Corporate Social Responsibility
nidottu,
2024,
englanti,
ISBN 9781032836843
Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its …
Success in Social Marketing
nidottu,
2022,
englanti,
ISBN 9781032223247
Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the …