Hakutulokset: Hakutulos
yhteensä 16 hakutulosta
War, Media, and Propaganda
This timely book presents a multifaceted look at war, media, and propaganda from international perspectives. Focusing on the media's role in global conflicts, prominent authors, …
La práctica del liderazgo gerencial
The Practice of Managerial Leadership
Good Works!
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing …
Innovations in Higher Education
Rising costs and increasing global competition press institutions to do more with less. At the same time, deep budget cuts and a general social and political impatience have …
Policymaking for Citizen Behavior Change
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or …
Corporate Social Responsibility
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the …
The Sociology of Katrina
The second edition of The Sociology of Katrina brings together the nation's top sociological researchers in an effort to deepen our understanding of the modern catastrophe that is …
Land Governance and Gender
This book delivers new conceptual and empirical studies surrounding the design and evaluation of land governance, focusing on land management approaches, land policy issues, …
The Practice of Managerial Leadership
Papaya, The
Papaya (Carica papaya) is an important and widely-cultivated tropical fruit, grown in more than 60 countries of the world. Global papaya production has grown significantly over the …
Success in Social Marketing
Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the …