Hakutulokset: Hakutulos
yhteensä 18 hakutulosta
Consumer Behaviour
Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this …
Marketing: Real People, Real Choices, Global Edition
For undergraduate principles of marketing courses. Companies don't make decisions. People do.Marketing: Real People, Real Choices is the only text to introduce marketing from the …
Truth About What Customers Want, The
Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth …
Fashion & Luxury Marketing
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies …
Consumer Behavior: Buying, Having, and Being, Global Edition
For consumer behaviour courses. A #1 best-selling text for consumer behaviour courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, …
Routledge Companion to Consumer Behavior
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or …
Consumer Behavior, Global Edition
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or …
Better Business, Global Edition
For courses in introductory business. Conversational, question and answer approach to contemporary business Better Business introduces the business content students need-in a …
Virtual Social Identity and Consumer Behavior
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social …
Marketing
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. …
New Chameleons
WINNER: NYC Big Book Award 2021 - Marketing & PRConsumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who …
Virtual Social Identity and Consumer Behavior
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social …