Hakutulokset: Hakutulos
yhteensä 6 hakutulosta
Broadening Cultural Horizons in Social Marketing
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at …
The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives …
Incredible Kratu
'This is a book for anyone who has ever thought they didn't quite fit in' -- Beverley Cuddy, Dogs Today'An inspirational story that is told with humour, candour and humility that I …
Marketing Communications
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers …
Marketing Ethics & Society
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from …
A Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text …