Hakutulokset: Hakutulos
yhteensä 4 hakutulosta
Quintessence of Strategic Management
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the …
Ingredient Branding
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains …
B2B Brand Management
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the …
Quintessence of Strategic Management
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, …