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yhteensä 2 hakutulosta
Brand Sense: Sensory Secrets Behind the Stuff We Buy
nidottu,
2010,
englanti,
ISBN 9781439172018
The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products.Did you know that the gratifying smell that accompanies the purchase …
Kotler on Marketing: How to Create, Win, and Dominate Markets
nidottu,
2014,
englanti,
ISBN 9781476787909
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now …